Hitachi Construction Machinery - North America
Hitachi training and fly-in
November 30, 2015

Deere-Hitachi factory in Kernersville, NC

From meeting Hitachi engineers and experts to digging up dirt with Hitachi’s newest equipment, dealers and customers experienced Hitachi’s efficiency, reliability and durability firsthand at the October training and fly-in event at Deere-Hitachi Construction Machinery Corp., Kernersville, N.C.

Dealer representatives attended a three-day Hitachi training where they learned more about specs, features and benefits of the newest Hitachi models, including in-depth details about Hitachi’s Final Tier 4 engine technology solution. They also toured the Deere-Hitachi manufacturing facility and met with Deere-Hitachi management, experts and engineers to discuss equipment and provide direct feedback for continuous product improvement. Of course, dealer reps got their hands on several Hitachi models at the facility’s demonstration area – a ZX35U-5, ZX60USB-5, ZX135US-5, ZX245USLC-5, ZX350LC-6 as well as the new ZX300LC-6!

After the training, dealer representatives welcomed customers for a Hitachi fly-in experience that began with an evening reception at the Grandover Resort in Greensboro, N.C. The next day the group hit the Martinsville Speedway, got a behind-the-scenes look at final car inspections and pit box preparations, and saw Jeff Gordon clinch his 93rd career victory in the Goody’s® Headache Relief Shot® 500! The following day, customers experienced excavators transforming from “steel to real” at the Deere-Hitachi manufacturing facility and talked with Deere-Hitachi employees who provided details of the facility’s processes and products. Customers also spent time with Hitachi experts and engineers at the on-site demonstration area and got to dig up some dirt with new Hitachi models.

We’re looking forward to meeting even more Hitachi fans at next year's training and fly-in events!


At a Glance: Deere-Hitachi Construction Machinery Corp.

  • 123,561 m2(1.33 million ft.2 ) total operational space
  • 13- to 38-metric ton models produced at the plant
  • 8 days for a machine to go from “steel to real”
  • 4 Deere-Hitachi core values: Safety, Quality, Integrity, Kaizen