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Hitachi Construction Machinery - North America

Orange Iron Tackles Utah Red Rock

February 19, 2020

Hitachi ZX350LC-6 excavator

A new ZX350LC-6 is digging into rocky terrain on a new construction development overlooking St. George, Utah. This machine is the latest purchase for the third-generation family-owned company, Rogers Construction Inc. The business boasts an all-Hitachi excavating fleet and turned to the power of the ZX350LC-6 to break through the tough Utah terrain.

“Here in southern Utah, we have a whole variety of different kinds of rock,” said Landon Rogers, Rogers Construction supervisor and third-generation family member. “We have basalt or lava rocks, sandstone and mudstone that are almost hard as steel. We need durability in our machines to handle it.”

They found that the size and strength of the ZX350LC-6 is a perfect addition to their fleet and have put its durability and versatility to the test with site development work for a new medical facility.

“We’ve found that the 350 can dig through about any rock here that we have,” Landon said. “And that’s saying something. Overall, we’ve found that as far as pins, bushings and boom structures go, Hitachi just holds up over the long run digging in this tough material.”

Curtis Rogers, Rogers Construction president and second-generation owner, notes that Hitachi has always been their choice. The firm has been growing its fleet since it began in 1965.

“Hitachi had stuck out to us from the beginning,” Curtis said. “The control and the feel that you have in the machine doesn’t compare to the competition. My operators always enjoy running the Hitachi equipment. When you find something good, you stick with it.”

And stuck with it they have. Their Hitachi loyalty is especially noticeable when they describe their lineup.

“Oh gosh, we’ve got a lot of Hitachis. We’ve still got ‘Old Bertha,’ a big EX400 with 15,000 hours on it. Then we’ve got minis all the way up to our new 350. So, it’s pretty exciting when a new machine joins our fleet because we know it’s going to be around for a long time. If Hitachi made pickup trucks, we’d have to buy those too,” Landon smiled.

Rogers Construction Inc. is serviced by Honnen Equipment.